Edan Gelt: It is imperative that you understand key concepts of advertising before you start to market your product, or before you even start creating your product. The way you market it needs to be integrated to the product itself – it sets the tone for the whole thing. The business world is full of competition. There’s a good chance that the market you want to enter already has some players in it, and you need to take that into account. To compete successfully on the market you can get a communications degree or save yourself time and a bucket load of money.
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