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The real magic is when fans get to see and interact with their favorite characters off the screen and in the real world. At the Hollywood premiere of (more)

The real magic is when fans get to see and interact with their favorite characters off the screen and in the real world. At the Hollywood premiere of Warcraft, fans got to meet Orgrim Doomhammer as a hologram on Microsoft HoloLens.

“Microsoft HoloLens lets us bring characters from the worlds we create into the real world,” says Emily Castel, Chief Marketing Officer at Legendary. “Our fans get to interact and have fun with our characters in a completely new way, giving them a unique experience they can share with their friends through video and social media. This is exciting for us, and for the creators we work with.”

Video from Microsoft!

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