Conversion rate optimization is a valuable tool in a startup’s tool kit. Especially for eCommerce sites.
It helps you dive deep into your key audience and identify what language or messaging best speaks to their needs, resulting in greater customer conversion and retention.
Our guest, AJ Davis, is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.
Before starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.
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