About me: The purchase funnel, or acquiring funnel, is often
a buyer targeted advertising model which
illustrates the theoretical purchaser journey in
the direction of the acquisition of a very good or
provider.clickfunnels
In 1898, E. St. Elmo Lewis developed a design
which mapped a theoretical buyer journey from the
moment a brand name or merchandise attracted
purchaser attention to the point of action or
obtain.[1] St. Elmo Lewis’ notion is
frequently called the AIDA-design, an acronym
which means Awareness, Interest,
