|
 |
|
|
|
| Member since: 12 Nov, 2017 |
|
| Website: http://www.jasonberkowitz.com/ |
|
| Location: New York, NY |
|
About me:
Just How SEO Has Evolved Throughout The Last
Decade If you're wondering how search engine
optimization changed during the last decade, you
have to know that seo practices have completely
changed. There was a time when search engine
optimization meant filling up webpages using the
keywords and phrases you have been targeting and
look engines would rank your site and send a lot
of traffic your way. Several techniques were
prevalent in the search engine optimization
industry in those days but things have completely
changed throughout the years. It won't be
wrong to state that search engines like yahoo have
successfully updated their algorithms to keep the
spammers clear of their index. Inside the earlier
years, the sole thing you required to rank highly
in the search engine result pages was numerous
links from any kind of domain. This gave rise to
many people software solutions that managed to get
extremely simple to get all kinds of links in just
a few clicks. Which was also the time when Web 2.
was taking shape and lots of websites were
available for spamming. In reality, a lot of the
websites that allowed anyone to produce a free
blog was loaded with spammers who used those
websites simply for creating back-links on their
other properties. This will also the time when
article publication sites were increasingly
popular and Webmasters use to submit a myriad of
content to article submission sites. There was
many successful software programs available during
those times that completely automated the article
submission process to countless directories in a
few clicks. However, those times are gone and
those days, in the event you follow those
techniques, you may very well get a penalty from
the major search engines. It does not mean the
techniques that accustomed to work earlier have
completely gone away nevertheless these days, you
need to be extremely careful while creating links.
Even a slight mistake by you can result in
complete loss in rankings. When you search round
the Internet, you will recognize that many
Webmasters are continuously penalized by the
various search engines for breaking their
guidelines. Therefore, it is recommended to keep
away from spam along with other black hat search
engine optimization techniques if you wish to rank
your site over the future. A few of the old
techniques really do work nowadays only for a
short moment of your energy. The making of Google
Panda, Google Penguin and release of knowledge
graph as well as other such changes by Google has
completely upended the major search engines
optimization industry. Currently, the best way to
rank your internet site in the search engine
result pages is to pay attention to providing
useful information on the end user. However, there
exists a common misconception that search engines
have become so great at weeding out spammers that
there is no desire for SEO consultants today.
Nothing might be further through the truth.
Actually, the demand for SEO consultants is
significantly in excess of ever while there is
high competition in virtually every business
vertical and SEO professionals know what to do to
obtain high rankings for his or her clients. The
only thing which has changed is that the automated
solutions that used to function in the previous
years do not work today. Nowadays, you must do a
lot of work in order to create high-quality
content and to spread that content all over the
net to acquire high quality links utilizing
Webmasters. You cannot just push several buttons
and expect to get a large number of links to your
site. While you can find software solutions that
will bring you a large number of links in just a
few clicks but there is no price of these links.
These links may show in the back-links tool but
you need to know that Google fails to value these
links. The only real links that count today are
the type from highly authoritative domains inside
your niche. Another significant change containing
happened in the search engine optimization sector
is that relevancy has emerged being a big factor.
Within the earlier years, acquiring a few links
from highly trusted domains even though these were
not associated with your organization vertical,
was enough to acquire high rankings. However, that
is not the truth. Nowadays, it's important to
get links off their authority domains with your
business vertical. Links from press release sites
also utilized to matter a whole lot from the
earlier years. However, updates by Google has
completely killed this technique. Within the
earlier years, there are many automated solutions
that allowed you to submit your press release to a
few press release sites in just a few clicks. The
truth is, there were also many services that used
to do it manually to get a fee. Currently, you
happen to be unlikely to obtain any benefit by
obtaining links from press release sites. Article
publication sites also utilized to matter a great
deal within the earlier years. However, Google
found that Webmasters were spamming this content
directories to get links even though original goal
of article submission sites would be to provide
useful information to the people who are in search
of that information online. The article
directories sensed a chance to generate profits
and allowed anyone to submit all sorts of content
on their own websites without paying any awareness
of the grade of the content. This led Google to
devalue the hyperlinks from article publication
sites. The truth is, many article publication
sites have shut shop throughout the years because
they were incapable of sustain their business due
to penalties imposed by Google. Therefore, you
will be unlikely to have any value by submitting
articles to several article directory sites
currently. There is a lot of misinformation posted
online regarding the price of guest posts. A few
of the Google employees have commented they are
gonna devalue guest posts but that is certainly
far from the truth. Guest posts have a lot of
value today only when it is posted on the true
authority website. Since guest posts accustomed to
value a great deal, a lot of people started
creating huge network of web sites that have been
employed to sell guest to willing buyers. By
updating its algorithms, Google closed that
loophole and the guest posting blogs, where every
article on a website was there only to supply a
backlink, lost their value. Many public blog
networks were also created during those times to
be able to take advantage of this loophole. Once
some of these blog networks got too popular,
Google quickly de-indexed all the websites
contained in the network and killed such blog
networks overnight. This is especially true of the
public blog networks that are still being shilled
by many on various online forums to make use of
the Webmasters who don't know any better.
However, it is also important to mention here that
search engine optimisation is quite much alive
today nevertheless it involves a great deal of
work. As well as proper market and keyword
research, you should also concentrate on content.
Content can be purchased in many forms these days.
Therefore, it is crucial that you focus on
creating content in a number of forms including
video, infographics, interactive charts and long
form articles. Your focus should be on serving the
requirements users and content should never be
created just to serve the requirements the search
engines. In addition to high quality content, you
also have to focus efforts on growing your social
media marketing profiles. While social networking
signals tend not to directly affect your rankings
in the major search engines result pages but
social networking accounts with huge following
enable you to get high quality links by sharing
your content. Overall, the search engine
optimization game has completely changed over the
past decade but Webmasters who believe in serving
the needs of their users by supplying premium
quality content consistently do not need to worry
about their search engine rankings. Webmasters do
need to spend money on seo services as there is
lots of employment involved in SEO today due to
complexity of things involved. Therefore, it is
recommended to partner having a reliable and
experienced search engine marketing agency that
can take care of your SEO needs while you focus on
your core business. |
|
|
Badges |
|
|
 8 year
club |
|
|
Collections |
|
|
|
|
|
|
|
|
|
|
