Richard Blank: You custom make it and you compliment a promotion or an anniversary and, and you really just take that extra effort that will separate it. And I have seen a larger conversion ratio of emails coming back from those. Not just, it just
Joe Killinger: doesn't work. Yeah. It's, it's personalizing. It is. You know, we even, I've even tried doing a personal note after I had a conversation with somebody sending it.
Joe Killinger: I couldn't believe the return. You know, it's just
Richard Blank: the positive escalation of
Joe Killinger: everyone that's helped. Yeah. Yeah. It was just a quick little notes and it really worked, but now how do you. I've got so many questions because this is brilliant. The way you're phrasing all this is understand how do you get in, Let's say you the, the gatekeeper's.
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