KODAK ends 2016 with a ambitious motion ad called "Understanding" aimed at the millennial and older Internet market. The Washington Reader gives its 2016 award for "Best Motion Ad of the Year" to Kodak.
Eastman Kodak is the world's most famous film, processing and printer company that only recently emerged from bankruptcy. Now that the company is back in the clear Kodak apparently isn't wasting any time reestablishing its market presence with "Understanding" that was released on Dec. 19. Without question Kodak is back in the brand marketing game.
The two minute motion ad also carries the prominent tag line "A 35mm Film by Terry Rayment" that's a notable nod to the director — and the product being advertised.
"Understanding" is uniquely ambitious and brave. It's actually a somewhat serious short film more than an ad lasting just over two riveting minutes. It's about a gay teenage boy who's outed to his father by his little si...
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