The Playbook for a
Global Facebook
StrategyMICHAEL
LAZEROWCEO, Buddy
MediaThe Most
Innovative
Integrated
Facebook
CampaignsLAUREN
INDVIKEditor,
Mashab
(
more)
The Playbook for a Global Facebook StrategyMICHAEL LAZEROWCEO, Buddy MediaThe Most Innovative Integrated Facebook CampaignsLAUREN INDVIKEditor, MashableFour PredictionsSCOTT GALLOWAYFounder, L22010 was the year of Facebook. In 2010, Facebook overtook Google as the most popular U.S destination on the Internet and also started commanding the largest market share of online display ads in the U.S. With more than 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy has become an increasingly important part of marketing your brand and connecting with consumers.Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world
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