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Jay Z dropped the music video for 4:44’s opener “Kill Jay Z.†Despite rumours about this track being about Kanye West and Eric Benet, Jay Z clarified that this song is about destroying one’s ego. Jay told iHeartRadio on 4:44 release day. "It's about killing off the ego, so we can have this conversation in a place of vulnerability and honesty."
The music video was directed by Gerard Bush and Christopher Renz, known as Bush Renz who explain that, "the visual really tells the story of the need for the ego to die in order to manifest destiny and make room for the evolution of the true self. In the context of the KILL-JAY-Z visual, there is a fight to hold on to your identity on your journey toward success–– for black men in particular there...
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