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what039s your mountain
Bookmarked 663 weeks ago celebrating post grape-nuts039 role in sir edmund hillary039s historic ascent up mt everest 60 years ago the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains beyond advertising the campaign engages consumers in the quotplaygroundsquot of active outdoor and fitness enthusiasts -- such as ski resorts state parks and even quoteverest-like skyscrapersquot -- before culminating with celebratory activities on the actual anniversary in mayto view multimedia news release go to http:wwwmultivucommnr60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains |
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