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child care marketing budget

understanding how to set your child care marketing budget is critical learn more in this video and at http:wwwchildcare-marketingcomquotwhat should i budget for my marketing and advertising effortsquot i get this question a lot many owners amp directors want to base spending on a percentage of their total tuition revenue but there is a much more strategic way to look at how much to spend on your marketing budget this article illustrates the way i teach my child care marketing clients to determine what they should spend and whythe first consideration to determine your marketing budget is: what is your lifetime customer value or lcv for most childcare programs the average lifetime value of a family ranges between 20-35000 this is an extremely high lcv compared with most other service businesses because generally families will stay with you for a long time and bring multiple siblings into your program the lcv is much higher in childcare than in other businesses such as restaurants or dry cleanerseven pediatricians and orthodontists since your business has such a high level lcv you can afford to spend a little bit more to get a customer and that039s a good position to be in let039s look at the method of determining lcvthe steps used to calculate your center039s lcv or average lifetime customer value are easy to follow: step one: calculate your average annual revenue per family for example if your annual revenue for the past 12 months was 600000 and you had an average of 60 families on your roster your average annual revenue per family would be 10000 step two: estimate how long an average family is enrolled in your center you can do this by looking at the historical rosters of your program let039s imagine your average length of enrollment is 25 years step three: multiply your annual average revenue from step one 10000 times your average length of enrollment 25 years in this example your average lifetime customer value lcv is 25000doing some hypothetical calculations if your lcv is 25000 and you are running a 20 profit margin the net lcv of that family to your business is 5000 how much could you afford to spend on marketing to acquire the family i think you could spend 10-20 of that net value or 500-1000the next consideration is how full you are what is your capacity relative to your current enrollment if you are only 50 fullor even 80 fullbeing aggressive to get your numbers up will make a huge impact on your business most of the profit in a childcare center lives between 80 and 100 of full capacity because there are fixed costs as you know no matter how low enrollment may be so consider your capacity how fast you want to grow and also look at your competitive environmentare you located in a really competitive landscapean area where there are too many childcare centers for the number of families if so then you have to spend more to get each new customer the competitive advantage boils down to this: who will effectively market and spend enough to go get the family as a customer the childcare center that spends enough marketing dollars to win the customer is the one that wins the game and grows the fastestpromotions are an important part of your marketing and advertising plan when you make promotional offers you can afford to give away freebies such as: one month free the first week free 1000 off three weeks free and even two months free there are all kinds of aggressive giveaways to consider how aggressive do you want to be knowing that it may be well worth investing to fill your enrollment remember that the 039sweet spot039 in profits is the upper 15-20 of full capacity and 60-70 of families will stay with you even after the period of free promotions is oversometimes it is worth aggressively spending on marketing to get into the range of the purely profitable 039sweet spot039: full enrollment figure out how many families you need to be 95 full do you lack 20 families if you are going to spend 500 per family your marketing budget is 10000 you could divide that budget by quarters or invest more of it during this back-to-school season of enrollment to get really full really fast and hit your enrollment 039sweet spot039this is a totally different approach than most childcare businessesor any businessesthink about marketing calculating your budget with these strategic considerations in mind will be well worth it to fill your program take these few simple steps to heart and help your profits stay 039sweet039http:wwwyoutubecomwatchv=ghcn2tge6veampfeature=youtube
destiny039s child- hey ladies

destiny039s child- hey ladies
kids activities in texas

boys and girls clubs of central texas offers various educational and social kids activities in killeen tx for more information visit - http:bgctxorg
kids activities - boys amp girls clubs of central texas

enroll your kids in various stimulating activities organized byboys amp girls clubs of central texas the club organizes a variety of activities that help in the overall development of the child a number of programs like youth football tutoring classes health programs are organized from time to time the club is open for registration throughout the year for more details visit :http:wwwbgctxorg
life skills programs in killeen tx

if your child is lethargic and lacks confidence then boys and girls clubs of central texas located in killeen tx is just the right choice the club offers a wide range of programs for overall development of the child the life skills program is one such program that boosts the self-esteem of the child to know more the programs organized visit : http:wwwbgctxorg
child care texas - health amp life skills programs

for fun and recreational activities for you kids consider boys amp girls clubs of central texas the child care center in killeen tx organizes a number of kids activities and programs including health amp life skills sportsrecreation characterleadership arts etc to know more about these kids activities in killeen or to enroll your kids in any of these programs visit : http:wwwbgctxorg
swim team at boys amp girls clubs of central texas

boys amp girls clubs of central texas organizes swim team for the kids between 7 - 17 years of age the program organized by the club helps in improving the health and competitive spirit among children to know more about the registration procedure for the swim team organized by the club in texas visit : http:wwwbgctxorg
boys and girls clubs of central texas

boys amp girls clubs of central texas organizes variety of activities for kids aged between 6 and 18 years the club aims at improving confidence and self-esteem in children the staff provides personalized attention to each kid for more information about the kids club in central texas visit: http:wwwbgctxorg
share some light: donate your old clothes to save a child039s life

sharesomelight ssl is a noble initiative which aims to save the lives of underprivileged children and in turnand in a way their parents who without help have no option but to lose everything or their childethnicitythe leading brand of sj retail a one stop shop for quoteverything indianquot under one roof is aligning itself with the ssl concept along with have a heart foundation and is taking a step forward not only to support the cause but as well as reward those who quothave a heart to helpquot nov 20th to dec 20th 2013 visit the ethnicity store near you and give away your old clothes visit http:sharesomelightorg for more information
william h frazier md in part 1: age appropriate surgery for children

dr william h frazier plastic surgeon in vero beachfl and the treasure coast describes anesthesia used for children at various ages depending on age of the child parents or caregivers doctors and patients must determine whether elective surgical procedures are worth the risk when weighed against the gains
care counseling center

great counseling services for children and adults in bridgewater nj
child seat concept 2015

volvo cars design team have completely re-imagined how children could travel safely in cars in the futurethe move follows the shanghai reveal of the xc90 excellence and the lounge console concept which marked a bold and luxurious step forward for the swedish car brandwe started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience we focused on three key benefits making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective providing the child with a safe rearward facing seating position that enables it to keep eye-contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories such as diapers bottles wipes and so on said tisha johnson chief designer interiors at volvo cars concept and monitoring centreto view the multimedia news release go http:wwwmultivucomplayersenglish7559451-excellence-child-seat-concept
disney frozen rush online game level 1

start potty training review 2019 exposed everything you need to know

start potty training review get your 80 discount 3 free bonuses - http:bitly2upik0mthe start potty training 3 day method program is a guide that easily walks parents through a 3 day blueprint that will have their child out of diapers for good the program is based on 6 crucial building blocks that will have your child potty trained in three days guaranteed unlike all the other tips and tricks you learn about potty training from other parents the internet and hearsay this potty training approach isnt trial and errorits a specific plan that doesnt confuse your child in the process but rather one that effectively teaches your child everything they need to know about going on the potty more importantly it also teaches you yes you everything every parent needs to know before starting the potty training process whether youre a parent of twins a parent to the worlds most stubborn child a parent to an autistic child or a parent to any child there is a specific plan
child fracture treatment

child fractures are fairly serious if left unevaluated children fractures can occur from simple fall and injuries children fractures are often diagnosed by a simple clinical examination combined with x-rays child fractures are however treatable with simple interventions such as placing a cast or immobilizing the region serious fractures though would require fixation and surgery for details visit us: https:ocmcinchildren-fracture-treatment-in-coimbatore