child care marketing budget
Bookmarked 688 weeks ago
understanding how to set your child care marketing budget is critical learn more in this video and at http:wwwchildcare-marketingcomquotwhat should i budget for my marketing and advertising effortsquot i get this question a lot many owners amp directors want to base spending on a percentage of their total tuition revenue but there is a much more strategic way to look at how much to spend on your marketing budget this article illustrates the way i teach my child care marketing clients to determine what they should spend and whythe first consideration to determine your marketing budget is: what is your lifetime customer value or lcv for most childcare programs the average lifetime value of a family ranges between 20-35000 this is an extremely high lcv compared with most other service businesses because generally families will stay with you for a long time and bring multiple siblings into your program the lcv is much higher in childcare than in other businesses such as restaurants or dry cleanerseven pediatricians and orthodontists since your business has such a high level lcv you can afford to spend a little bit more to get a customer and that039s a good position to be in let039s look at the method of determining lcvthe steps used to calculate your center039s lcv or average lifetime customer value are easy to follow: step one: calculate your average annual revenue per family for example if your annual revenue for the past 12 months was 600000 and you had an average of 60 families on your roster your average annual revenue per family would be 10000 step two: estimate how long an average family is enrolled in your center you can do this by looking at the historical rosters of your program let039s imagine your average length of enrollment is 25 years step three: multiply your annual average revenue from step one 10000 times your average length of enrollment 25 years in this example your average lifetime customer value lcv is 25000doing some hypothetical calculations if your lcv is 25000 and you are running a 20 profit margin the net lcv of that family to your business is 5000 how much could you afford to spend on marketing to acquire the family i think you could spend 10-20 of that net value or 500-1000the next consideration is how full you are what is your capacity relative to your current enrollment if you are only 50 fullor even 80 fullbeing aggressive to get your numbers up will make a huge impact on your business most of the profit in a childcare center lives between 80 and 100 of full capacity because there are fixed costs as you know no matter how low enrollment may be so consider your capacity how fast you want to grow and also look at your competitive environmentare you located in a really competitive landscapean area where there are too many childcare centers for the number of families if so then you have to spend more to get each new customer the competitive advantage boils down to this: who will effectively market and spend enough to go get the family as a customer the childcare center that spends enough marketing dollars to win the customer is the one that wins the game and grows the fastestpromotions are an important part of your marketing and advertising plan when you make promotional offers you can afford to give away freebies such as: one month free the first week free 1000 off three weeks free and even two months free there are all kinds of aggressive giveaways to consider how aggressive do you want to be knowing that it may be well worth investing to fill your enrollment remember that the 039sweet spot039 in profits is the upper 15-20 of full capacity and 60-70 of families will stay with you even after the period of free promotions is oversometimes it is worth aggressively spending on marketing to get into the range of the purely profitable 039sweet spot039: full enrollment figure out how many families you need to be 95 full do you lack 20 families if you are going to spend 500 per family your marketing budget is 10000 you could divide that budget by quarters or invest more of it during this back-to-school season of enrollment to get really full really fast and hit your enrollment 039sweet spot039this is a totally different approach than most childcare businessesor any businessesthink about marketing calculating your budget with these strategic considerations in mind will be well worth it to fill your program take these few simple steps to heart and help your profits stay 039sweet039http:wwwyoutubecomwatchv=ghcn2tge6veampfeature=youtube

what039s in my tech bag 2019 - budget edition - clean minimal backpack
Bookmarked 356 weeks ago
subscribe our channel at https:wwwyoutubecomchannelucidnpbxxjlqmvfi16mqykiaview_as=subscribercheck out my 2019 edition of quotwhat039s in my tech bagquot all of these products come in at an affordable cost and all will be linked belowtocode backpack - https:amznto2s9pgalheadphones - https:amznto2wb5mucheadphone case - https:amznto2mf6fo615quot macbook pro - https:amznto2wulqhslaptop case - https:amznto2b7wa68dakine pouch - https:amznto2rv5iadanker powerport - https:amznto2wsaue8powerbank - https:amznto2wb6qz4procase pouch - https:amznto2ba9usrtravel camera gear:sony a6300 - https:amznto2sh9oj6sony 10-18mm lens - https:amznto2rxwsbcrode videomic - https:amznto2sfaqr4joby gorillapod - https:amznto2gern1x--business email: coreypierson1yahoocomtwitter: https:twittercomcoreypiersonn

7 renting costs to consider in your moving budget
Bookmarked 306 weeks ago
i am relocating to a new place in brisbane in the next few months thus i am looking for some valuable information that can help me in the economic ground recently one of my friends who have just relocated shared an informative video about the renting expenses that need to consider in the budget while moving after watching the video i found it very helpful the costs mentioned above are the ones that persons generally overlook thus i am sharing it here with all of you monthly house rent is not the only one that you need to be careful of to know all the essential renting costs explore the complete article here- https:wwwbetterremovalistsbrisbanecomau7-renting-costs-to-consider-in-your-budget-when-moving

verve hotels
Bookmarked 458 weeks ago
verve hotels are proud to provide a compilation of elegant apartment budget hotels as well as boutique hotels in london cambridgeshire and bedfordshire we master in providing top quality services for both businesses and recreation whether in our deluxe serviced apartments in london a boutique hotel in bedford or budget hotels in peterborough and stilton you will surely find the places well embellished throughoutfrom ideal countryside to city center places each of our sites is ideally situated to offer you the most compelling feeling with nearly two decades of experience in excelling visitor039s expectations our hotels provide an exceptional value for moneyconnect with us:web: http:wwwvervehotelscoukfacebook: https:wwwfacebookcomvervehotelsltdtwitter: https:twittercomverve_hotelsgoogle: https:plusgooglecom107657282743108274623pinterest: https:ukpinterestcomvervehotelstumblr: http:vervehotelstumblrcominstagram: https:wwwinstagramcomverveho

obama on defense sequester: gop trying to 039wriggle out of what they agreed to039
Bookmarked 698 weeks ago
more at c-spanorg

the jesus budget
Bookmarked 710 weeks ago
stay up-to-date with the latest animation http:tinyurlcomfiore-updatefollow me on twitter: https:twittercommarkfioreor on facebook: http:tinyurlcomfiore-fband of course there039s an iphone app http:tinyurlcomnewstoonsthe top economic minds in the country can039t get enough of this bestseller a look at morality in budgeting cuts and fighting the deficit

obama039s deficit reduction promise
Bookmarked 721 weeks ago
on february 23 2009 just a month after taking office president barack obama made very clear that he had plans for the economy as macon philips posted on the white house blog quotthis is big -- the president today promised that by the end of his first term he will cut in half the massive federal deficit we039ve inherited and we039ll do it in a new way: honestly and candidlyquothttp:conservativehavencomobamas-deficit-reduction-promise-february-23-2009there is little doubt that obama was sincere in his intentions one does not make a statement like that so early in a term without the goal of making it happen the challenges arose with the conflict between his desire to cut the deficit and the reality of the situation he completely underestimated the gravity of his promise which ran contrary to his plans of growth and stimulus

that039s an adult moment
Bookmarked 751 weeks ago
remarks from a radio address by president ronald reagan delivered on september 26 1987 discussing the severe necessity of the united states meeting it039s obligations in regards to dealing with the national debt ceiling

captain risky039s ski jump driving extended - budget direct
Bookmarked 570 weeks ago
captain risky dives jumps soars and ski jumps his way into extreme danger budget direct we dont insure captain risky to keep prices lowbudget direct - we don039t insure captain risky to keep prices low

erskine bowles: ryan budget is quotsensiblehonest seriousquot
Bookmarked 695 weeks ago
from september 8 2011 - university of north carolina

wh press sec gets upset because he can039t answer q about dems not passing budget
Bookmarked 713 weeks ago
on special report fox news: white house press secretary jay carney gets frustrated with bret baier over questions about the lack of a democratic budget in the senate april 3 2012

a simple solution to the budget crisis in wisconsin
Bookmarked 772 weeks ago
wisconsin has a 137 million shortfall in the current fiscal year here039s a simple solution note that i am not trying to say anything about the biennium budget it hasn039t been introduced yet this is just about gov walker039s budget repair billlinks: summary of gov walker039s budget repair bill: http:transitionwisconsingovjournal_media_detailaspprid=5622ampamplocid=177 population statistics: http:quickfactscensusgovqfdstates55000html a fight for the 8 hour workday which led to the 40 hour workweek: http:linkstothepastcommilwaukeebayviewmassacrephpi039m told that the information about school rankings is 10 years old and exaggerated and i apologize for spreading misinformation here039s a great article with more detail which says that quotthe presence of teachers unions in a state did have a measurable and significant correlation with increased test scoresquot thanks to several of you for pointing this out and to jharjung1 for this articleseveral of you have pointed out that this does not solve the spending problem i agree we need to get this under control for example in his first month in office gov walker increased spending by 140 million this has me totally baffled -- on the one hand he is saying we have a fiscal crisis on the other hand he is spending morethanks for watching and please keep the thoughtful comments coming

protesters hold quotfuneral processionquot
Bookmarked 770 weeks ago
thousands of demonstrators against gov scott walker039s budget repair bill marched down state street around capitol square and up the capitol039s steps to hold a quotfuneral processionquot thursday night shortly after arriving at the capitol several dozens entered the capitol after one of the doors at the state street entrance opened

paul ryan holding wis town meetings
Bookmarked 695 weeks ago
rep paul ryan is holding 19 town meetings to sell his to budget plan which would change medicare for future generations nancy cordes reports on the response from his constituents and beyond

fox news to ryan: your budget will be an issue in this campaign
Bookmarked 695 weeks ago
more at foxnewscom